What is a Landing Page? A Landing Page is a web page that is specifically targeted to a specific audience and demographic and aggressively designed to perform a specific task such as a sale or a lead.
Having the proper knowledge to create an effective landing page can quickly increase the number of visitors that will take your desired action converting them into a sale or lead. There are hundreds of millions of dollars spent on the testing of effective Landing Page design… and we have those results. We incorporate all of the best practices in all of our work!
In the world of online marketing, a landing page is sometimes known as a “lead capture page” or a “microsite”, is a single web page that appears in response to triggering clicks from a targeted banner, email, or on a search engine optimized search result like a Google Ad Word link. Landing pages normally display directed sales copy that is a logical extension of the advertisement, search result or link.
Landing pages are also often linked to from social media site like facebook or twitter, a email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements by targeting a specific demographic and building on that lead. The general goal of a landing page is to convert site visitors into sales leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of a specific advertisement and can then adjust the creative accordingly.
▪CALL TO ACTION: It’s the main action button which clearly asks and compels the
user to take a specific desired action such as click to “Get Started Now” or “Order Today and Save”.
▪HEADINE: An effective landing page has to have a powerful headline. The headline is written to
entice the visitor to stay on the landing page and lets them know they are in the right place.
▪EYE FLOW: Good eye flow makes the consumption of the information on the page quicker for the
visitor and ensures that their eye flows exactly where you want it to go.
Don’t wait for your competitors to steal your customers… get started with MediaHighFive today!